Making a Business Strategy
Pick a Revenue Model
Pick one or more Revenue Streams and create a Revenue Model that is best suited for your game.
Typical Revenue Streams:
- Revenue is generated when players click or view ads.
- Development is supported by generous community supporters.
- Revenue is generated by selling clothes, figurines, art, and soundtracks.
- Revenue is generated through direct game sales.
- Revenue is generated through the sale of in-game currency and digital content.
- Reoccurring payments grants players access to a game or more content within a game on a monthly, seasonally, or yearly basis.
Common Revenue Models
- Game is released for free.
- Main source of revenue is through ads, donations, or merchandise.
Free To Play
- Game is released for free with the intention of getting players to spend money on microtransactions or subscriptions.
- The game is purposefully designed to incentivize players to make purchases with pay-to-win mechanics, cosmetics or skins, gacha or lootboxes, boosters or time savers.
- Typically utilizes limited time events and rewards.
- Game is sold at a given price point.
- Additional content may be released for free or for a price.
- May include microtransactions.
- May release paid dlc in the future.
- Game is free to download.
- All or a majority of the game is locked behind a subscription.
- May include microtransactions.
Choose a Post-Launch Plan
No Support Post-Launch
- After the game is released, no further work will be done.
- This was very common before the rise of digital distribution.
- Updates are made to patch major bugs and glitches in the game.
- May include minor balance changes.
Expansions and Content Updates
- Large updates that introduce new features and content.
- Typically includes bug fixes and balance patches.
- Studio is solely dedicated to the development of one game.
- Updates are released regularly in order to retain players and draw in new players.
Evaluate the Cost of Development
- What skills are needed to develop the game?
- if you need to learn new skills, how long will it take to learn them?
- Will you make the game by yourself, or with a team?
- How long will it take to make your game? What is the production schedule? What is your planned release date?
- What platforms and devices are you targeting?
- Do you need to rent an office, or purchase new equipment?
- How will you compensate yourself and your teammates?
- What software and web applications will you use? How much are the licenses to use them?
- Will you use premade assets, or have them custom made?
- Is your game multiplayer? How much will it cost for hosting multiplayer services?
- How will you market your game?
Evaluate the Return on Investment (ROI)
What are the rewards for investing your time and money on the project?
- Improve one's professional skillset.
- The experience can be documented on your resume and social media, which could lead to career opportunities.
- Build up the company's brand and ip recognition.
- Completing a successful project can lead to greater success on future projects.
- Successful projects can boost relationships with partner companies and lead to more business opportunities.
- Could lead to better licensing deals, exclusive contracts, and long-term partnerships.
- The intention is to make a large amounts of profit by providing a superb gaming experience.
- Money is distributed among teammates and partners.