Making a Business Strategy

Pick a Revenue Model

Pick one or more Revenue Streams and create a Revenue Model that is best suited for your game.

Typical Revenue Streams:


  • Revenue is generated when players click or view ads.


  • Development is supported by generous community supporters.

Merchandise Sales

  • Revenue is generated by selling clothes, figurines, art, and soundtracks.

Game Sales

  • Revenue is generated through direct game sales.


  • Revenue is generated through the sale of in-game currency and digital content.


  • Reoccurring payments grants players access to a game or more content within a game on a monthly, seasonally, or yearly basis.

Common Revenue Models

Indirect Sales

  • Game is released for free.
  • Main source of revenue is through ads, donations, or merchandise.

Free To Play

  • Game is released for free with the intention of getting players to spend money on microtransactions or subscriptions.
  • The game is purposefully designed to incentivize players to make purchases with pay-to-win mechanics, cosmetics or skins, gacha or lootboxes, boosters or time savers.
  • Typically utilizes limited time events and rewards.

Direct Sales

  • Game is sold at a given price point.
  • Additional content may be released for free or for a price.
  • May include microtransactions.
  • May release paid dlc in the future.

Subscription Model

  • Game is free to download.
  • All or a majority of the game is locked behind a subscription.
  • May include microtransactions.

Choose a Post-Launch Plan

No Support Post-Launch

  • After the game is released, no further work will be done.
  • This was very common before the rise of digital distribution.

Hotfix Support

  • Updates are made to patch major bugs and glitches in the game.
  • May include minor balance changes.

Expansions and Content Updates

  • Large updates that introduce new features and content.
  • Typically includes bug fixes and balance patches.

Live Service

  • Studio is solely dedicated to the development of one game.
  • Updates are released regularly in order to retain players and draw in new players.

Evaluate the Cost of Development

Temporal Costs:

  • What skills are needed to develop the game?
  • if you need to learn new skills, how long will it take to learn them?
  • Will you make the game by yourself, or with a team?
  • How long will it take to make your game? What is the production schedule? What is your planned release date?
  • What platforms and devices are you targeting?

Monetary Costs:

  • Do you need to rent an office, or purchase new equipment?
  • How will you compensate yourself and your teammates?
  • What software and web applications will you use? How much are the licenses to use them?
  • Will you use premade assets, or have them custom made?
  • Is your game multiplayer? How much will it cost for hosting multiplayer services?
  • How will you market your game?

Evaluate the Return on Investment (ROI)

What are the rewards for investing your time and money on the project?

Personal Experience

  • Improve one's professional skillset.
  • The experience can be documented on your resume and social media, which could lead to career opportunities.

Business Recognition

  • Build up the company's brand and ip recognition.
  • Completing a successful project can lead to greater success on future projects.

Strengthen Partnership

  • Successful projects can boost relationships with partner companies and lead to more business opportunities.
  • Could lead to better licensing deals, exclusive contracts, and long-term partnerships.

Monetary Gain

  • The intention is to make a large amounts of profit by providing a superb gaming experience.
  • Money is distributed among teammates and partners.


Full List of Business Tools